Cushon acquires Better with Money to bolster financial education support to savers
Cushon, the fintech pension and savings provider, has acquired financial education specialist Better with Money, allowing Cushon to extend its existing proposition of high-quality financial education for the workplace.
Cushon currently delivers financial education to employees of its clients, which together with its market-leading mobile app and its automated investment monitoring service, CushonMe, delivers a digital end-to-end financial wellbeing solution.
The acquisition of Better with Money brings additional resources and an impressive depth of content that bolsters Cushon’s existing reach and capability and helps it in its mission to provide a better financial future for everyone.
Better with Money works with employers around the country to provide their staff with financial education solutions including webinars, 1-2-1 money guidance sessions and podcasts, so that people can be less stressed about money and therefore happier and more productive at work. It has a regional team of trainers and delivers financial education to more than 40 employers, including Channel 4, Ferrero and the Financial Ombudsman.
"Financial education has a crucial role to play in getting people engaged with savings and pensions, and we want to ensure we’re offering tailored and relevant guidance to our customers. When our acquisition of the Creative master trust has received regulatory approval, we’ll be managing around £1.7 billion of savings on behalf of 400,000 people and so it’s vital these savers have support to make the most of their savings and investments. Our new offering will be key to supporting them on their savings journey and getting even more people engaged with their money. We currently deliver workplace financial education through digital or face-to-face webinars and one-to-one sessions, but Better with Money’s expertise and regional team will allow us to help even more people. We’re excited to welcome the team on board so together we can deliver financial education that brings money matters to life in an accessible, interesting and fun way."
Ben Pollard, CEO and founder of Cushon
"Our mission will always be to help more people be ‘Better with Money’ through engaging financial education. Joining the Cushon group helps us achieve this ambition. Not only will we be able to reach more people through supporting the growing number of employers in Cushon’s client base but we can develop our services to include Cushon’s innovative technology-led financial wellbeing solution so we can help more people, faster. With financial wellbeing high on the corporate agenda, this is a great time to join such a forward-thinking and growing brand so we can support employers right across the country improve their staff wellbeing offering."
Sarah Steel, Director of Better with Money
Following the acquisition, Better with Money will continue to operate as a separate brand within the Cushon group under the leadership of Director, Sarah Steel. As a separate brand, it will continue providing independent personalised solutions to its existing client base as well as to the 250 blue chip corporate clients of the wider Cushon Group.
Article by
NatWest Cushon
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